Matts Happen is the ultimate dematting solution. This product was developed for dogs that are groomed on a regular grooming schedule and not for extremely matted coats. Brushing a dirty dry coat will damage the hair shaft and cause the coat to matt easily again. Matts Happen is applied to a bathed coat before the drying process. Using a high velocity dryer will blow the matts apart! Whatever matting the dryer does not blow apart will brush out easily once the coat is dry. It is recommended not to brush the coat while it is wet. This is an amazing product that no groomer should be without! One cap-full of the concentrated product can be added to the shampoo for extensive matting.